Discover You

client
Spotify
deliverable
brand Strategy
year
2021

with the ask of showing gen z that spotify is more than just music and promoting audiobooks on the platform, we thought it best to make the audience the main character.

we'll use the same thing audiences already love about spotify and show them a whole new world with them in it. answer questions, choose your favorites and immerse.

With the ask of getting Gen Z to engage with audiobooks on Spotify with the promise of audience retention, this concept lets listeners experience personalize AI generated audiobooks with the listener being the main character.